[Ebook pdf] A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
❀ P. Donzeacute; ❀
#1739458 in eBooks 2014-04-08 2014-04-08File Name: B00KO09JZS
0 of 0 people found the following review helpful. InvaluableBy CustomerAn incredible deconstruction of the recent history of the Swiss watch industry.0 of 0 people found the following review helpful. Worth every pennyBy S. Thomas Adelstein$10000 worth of research in an easily read book. Multidisciplinary approach.About the AuthorPierre-Yves Donzeacute; is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchacirc;tel, Switzerland, before embarking upon research projects in Japan and the United States. His research interests include the global luxury goThis book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. [PDF.ku65] A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry Rating: 3.79 (498 Votes)
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You easily download any file type for your device.A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry | P. Donzeacute;. I was recommended this book by a dear friend of mine.
