(Download ebook) Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series)
▲ Pauml;ivi Eriksson, Anne Kovalainen ▲
#1006525 in eBooks 2015-11-02 2015-11-02File Name: B01789Z0V4
Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enliThis pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. nbsp;Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating yo... [PDF.cw05] Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series) Rating: 4.60 (527 Votes)
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