[Mobile book] The Influence of Values on Consumer Behaviour: The value compass
☆ Erik Kostelijk ☆
#3177792 in eBooks 2016-08-05 2016-08-05File Name: B01JSIQMJC
About the AuthorErik Kostelijk is Senior Lecturer of Marketing at the International Business School of the University of Applied Sciences in Amsterdam, the Netherlands. Next to that, he works as Project Leader Research for Marklinq, the research institute of the Hanze University of Applied SciencesSubstantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literatur... [PDF.du19] The Influence of Values on Consumer Behaviour: The value compass Rating: 4.78 (622 Votes)
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You can specify the type of files you want, for your gadget.The Influence of Values on Consumer Behaviour: The value compass | Erik Kostelijk.Not only was the story interesting, engaging and relatable, it also teaches lessons.
