(Read free) Comic-Con and the Business of Pop Culture: What the Worldrsquo;s Wildest Trade Show Can Tell Us About the Future of Entertainment (Business Books)






#810187 in eBooks 2012-06-22 2012-06-22File Name: B00844PC48

8 of 8 people found the following review helpful. Essential reading for anyone who wants insightful perspectives on the past, present, and future of the comic book industryBy BaowerfulI am an independent comics publisher, and I read Comic-Con and the Business of Pop Culture from beginning to end in a single sitting. I simply could not put it down!Rob Salkowitz uses his experience at San Diego Comic Con as an entry point into talking about the historical context of the comics industry, how it haBooklist, June 1, Starred : Approaching his subject as both a business futurist and a longtime comics fan, Salkowitz takes a prismatic view of the comics world from its squirming heart: the bustling, hype-overloaded juggernaut of the San Diego Comic-Con. He ties anecdotal accounts of the crazinesThe Comic-Con phenomenonmdash;and what it means for your business The annual trade show Comic-Con International isnrsquo;t just fun and games. According to award-winning business author and futurist Rob Salkowitz itrsquo;s a ldquo;massive focus group and marketing megaphonerdquo; for Hollywoodmdash;and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providi...


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You can specify the type of files you want, for your device.Comic-Con and the Business of Pop Culture: What the Worldrsquo;s Wildest Trade Show Can Tell Us About the Future of Entertainment (Business Books)   |  Rob Salkowitz. Which are the reasons I like to read books. Great story by a great author.

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