(Mobile book) A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)






#890758 in eBooks 2014-12-30 2014-12-30File Name: B00RM4UV4C

1 of 2 people found the following review helpful. Great bookBy nancyThis was a great book for anyone who is in the mobile marketing industry or is thinking about getting into that space.About the AuthorMs. Molly Garris is senior manager, digital marketing strategy at Neutrogena, where she works to evangelize consumer-centric digital best practices in digital creative development, consumer insights, integrated communications planning and other key digital marketing initiatives. MThis book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginnerrsquo;s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers ...


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You easily download any file type for your gadget.A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)   |  Karen Mishra, Molly Garris. I really enjoyed this book and have already told so many people about it!

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