(Mobile library) The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
♛ Erika Napoletano ♛
#626637 in eBooks 2012-02-21 2012-02-21File Name: B007DIAFP2
0 of 0 people found the following review helpful. Good but not revolutionaryBy Gisela HausmannI read about "The Power of UNPOPULAR" in a blog. No doubt it's a good book, however, the book does not contains as much "new" information as the mentioned blog made me believe. The book merely sorts many known business strategies into the system of "UNPOPULR," meaning "FOCUS ON YOUR SPECIFIC AUDIENCE" and grow with them.There were things about this book I didn't like, for instance - Please don't presenEvery successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Persona... [PDF.cj64] The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) Rating: 3.89 (581 Votes)
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You easily download any file type for your gadget.The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) | Erika Napoletano. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
