[Download] Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press)
·•●- Grahame R. Dowling ·•●-
#2795718 in eBooks 2016-04-22 2016-04-22File Name: B01FTF81RY
Grahame Dowling, one of the world's leading scholars of corporate reputation, frames and answers the most important questions managers are asking about corporate reputation. This lucid and insightful book is a state-of-the-art collection of case studies and research findings. An invaluable resourcWhat does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are "simply better" than their competitors. Companies that focus on providing outstanding good... [PDF.nu15] Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) Rating: 4.93 (596 Votes)
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You easily download any file type for your device.Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) | Grahame R. Dowling. I really enjoyed this book and have already told so many people about it!
