(Free pdf) The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
▲ Alison Theaker, Heather Yaxley ▲
#301479 in eBooks 2012-08-21 2012-08-21File Name: B0094GAUBA
About the AuthorAlison Theaker has 30 years experience in public relations and taught public relations and integrated marketing communications in the UK and the USA . She is the author of bestselling textbooks The Public Relations Handbook (2012) and Effective Media Relations (2005). She is an elecThe Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communica... [PDF.lw12] The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice Rating: 3.82 (674 Votes)
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