[Free pdf] Perspectives on Methodology in Consumer Research
♥ From Springer ♥
#3760429 in eBooks 2012-12-06 2012-12-06File Name: B00FB4IQ74
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field ... [PDF.bu31] Perspectives on Methodology in Consumer Research Rating: 4.83 (667 Votes)
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