[Ebook free] Brand Relevance: Making Competitors Irrelevant
♥ David A. Aaker ♥
#694487 in eBooks 2010-12-15 2010-12-15File Name: B004H4XLJ2
15 of 16 people found the following review helpful. Highly overratedBy Evan MillerI'd like to throw some cold water on the reviews posted so far. I feel duped by the surfeit of 5-star ratings on as well as the endless litany of Praise From Important People on the book's jacket.First, I do think there are good ideas to be found in this book. To make some real moo-lah you want to create a new category or sub-category. OK, got it. The creation of new categories is well-covered in other books, butBranding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new categor... [PDF.yf61] Brand Relevance: Making Competitors Irrelevant Rating: 3.97 (468 Votes)
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You can specify the type of files you want, for your device.Brand Relevance: Making Competitors Irrelevant | David A. Aaker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
