#868271 in eBooks 2012-12-19 2012-12-19File Name: B00ARKNOP6
1 of 1 people found the following review helpful. VERY USEFUL AND SIMPLE GUIDE FOR ALL MANAGERSBy WALTER VIEIRAThis book of only 200 pages is full of wisdom. It is a "RECIPE BOOK" for all managers who are responsible for setting goals and directions for any type of organisation. Philip and Milton Kotler have identified 9 megatrends that are changing the world and prescribe 8 winning strategies to deal with these trends. The examples given from recent history; the Conclusions and the QuestionFrom the Inside FlapThe United States, the European Union, and other developed countries now face years of continuing low economic growth, so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully cMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internat... [PDF.tv79] Market Your Way to Growth: 8 Ways to Win Rating: 3.89 (715 Votes)
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You can specify the type of files you want, for your device.Market Your Way to Growth: 8 Ways to Win | Philip Kotler, Milton Kotler. A good, fresh read, highly recommended.
