[Mobile book] Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
☆ Douglas Van Praet ☆
#176428 in eBooks 2012-11-13 2012-11-13File Name: B008PBYW7I
1 of 1 people found the following review helpful. SO FAR THE BEST BOOK ON BRANDS!!!By Leroy Eric DennisI've read a few books about brands...SO FAR this one is #1 on top of the list as far as MUST READS. It breaks down the HOW AND WHY people become attached to brands...BUY THE BOOK!!! READ IT...DIGEST IT...APPLY IT!!!!0 of 0 people found the following review helpful. Journey inside the Brand focused mind.By Jerry FletcherLearn how to take advantage of how the human mind works to build your BrandFor too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, auth... [PDF.gs40] Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Rating: 3.86 (464 Votes)
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You can specify the type of files you want, for your gadget.Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing | Douglas Van Praet. Which are the reasons I like to read books. Great story by a great author.
