[Ebook free] Scaling the Tail: Managing Profitable Growth in Emerging Markets
♛ Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove ♛
#2955767 in eBooks 2015-08-06 2015-08-06File Name: B013KJCGLI
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. [PDF.nz31] Scaling the Tail: Managing Profitable Growth in Emerging Markets Rating: 4.57 (551 Votes)
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