[FREE] The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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#338669 in eBooks 2005-10-20 2005-10-20File Name: B000O76O8G
0 of 0 people found the following review helpful. 5 stars for the Purple Cow and 6 for the Big MOOBy Gisela HausmannOriginally I rented this bookrsquo;s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover.This may be Seth Godinrsquo;s best book , even better than the lsquo;purple cowrsquo;. And, yes, It is Godinrsquo;s book because he conceived the idea and talked all 33 (or better: 32 + himself) into writing this book. TFrom Publishers WeeklyGodin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers' attention. Phrased as a feel-good kindergarten platitude ("you are not ordinary/In factMost organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, theyrsquo;re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things theyrsquo;ve always done.In 2003, Seth Godinrsquo;s Purple Cow challenged organizations to become remarkablemdash;to drive growth by standing out ... [PDF.ws48] The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 3.85 (569 Votes)
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You easily download any file type for your device.The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | The Group of 33. Just read it with an open mind because none of us really know.
