[Free pdf] Modern Marketing: Principles and Practice
♥ D. Chandra Bose ♥
#3012652 in eBooks 2010-01-30 2010-01-30File Name: B00K7YGLU2
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges faced and obstacles faced by marketers in achieving marketing objectives of an organization.Divided into 23 chapters, the book be... [PDF.fg08] Modern Marketing: Principles and Practice Rating: 3.89 (511 Votes)
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