#1791280 in eBooks 2010-05-14 2010-05-14File Name: B00BMS12YM
1 of 1 people found the following review helpful. Like the authors have been teaching marketing way to longBy DJI found this book to be an overly vague survey of various strategic planning topics. And many only vaguely related to marketing. Its written in a very academic and impractical manner. Like the authors have been teaching marketing way to long. I don't think it's very useful if you are an actual marketing coordinator or marketing manager, in the field. I would have found a less academiFrom the Back CoverThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the suThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to unders... [PDF.fu41] Strategic Marketing Rating: 3.74 (567 Votes)
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