[Download ebook] The Art of Woo: Using Strategic Persuasion to Sell Your Ideas






#409691 in eBooks 2007-10-18 2007-10-18File Name: B000W939L6

0 of 0 people found the following review helpful. Bargaining and Spring Board) is very good and I believe it will remain in that condition ...By CustomerRichard Shell three books (Woo , Bargaining and Spring Board) is very good and I believe itwill remain in that condition for very long-time. I feel like he has been finding something fromhis study (perhaps from his life) and now developing it and someday will become a popularnew branch of discipline. He is a professor from very well-known univFrom Publishers WeeklyShell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the most important skills in a manager's reYou may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the ...


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You can specify the type of files you want, for your gadget.The Art of Woo: Using Strategic Persuasion to Sell Your Ideas   |  G. Richard Shell, Mario Moussa. A good, fresh read, highly recommended.

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