[Mobile pdf] Mastering Data Mining: The Art and Science of Customer Relationship Management
☆ Michael J. A. Berry, Gordon S. Linoff ☆
#1065956 in eBooks 2008-04-21 2008-04-21File Name: B003VIWZGK
1 of 1 people found the following review helpful. For Your Short List of Must-ReadsBy Eric SiegelThis book provided for me critical, foundational background knowledge as I researched for and wrote my book (on the topic of predictive analytics). This book is an inspiration, and one of a small number of must-reads I heartily urge all creators and thinkers to pack for your next flight!Eric Siegel, Ph.D.Founder, Predictive Analytics WorldAuthor, [...]23 of 25 people found the following review helpf"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)From the Back Cover"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book,"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit Mastering Data Mining In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to bes... [PDF.tn86] Mastering Data Mining: The Art and Science of Customer Relationship Management Rating: 4.98 (651 Votes)
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