[Download ebook] Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
✿ Itamar Simonson, Emanuel Rosen ✿
#556389 in eBooks 2014-02-04 2014-02-04File Name: B00DB361CE
1 of 1 people found the following review helpful. The days of emotional engagement in purchases appear to be over...really!!!!By Peter P. SmithBoy, I really wanted to like this book. Even as I found myself at odds with the basic premise of 'more information in the hands of the customer fundamentally changes consumer behavior,' I just could not be persuaded by the narrative or the so-called supporting research. There were so many examples that were far too narrow and one-dimensional to support aldquo;Absolute Value brilliantly describes a world which threatens to disrupt conventional ideas about branding and marketing. Companies that seek only to persuade will be replaced by those that truly seek to serve the real needs of the customer.rdquo; (Tim Brown, CEO of IDEO)From the Back CoverGoGoing against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkmdash;the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundlymdash;yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumersrsquo; perception ... [PDF.ar97] Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Rating: 3.83 (581 Votes)
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You can specify the type of files you want, for your gadget.Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information | Itamar Simonson, Emanuel Rosen. Which are the reasons I like to read books. Great story by a great author.
