(Mobile library) Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
♛ Roberto Verganti ♛
#333039 in eBooks 2009-08-12 2009-08-12File Name: B004OC078A
5 of 6 people found the following review helpful. Good cases, biased opinion, trivial theory.By Noah FangGood Cases: All the stories / examples are interesting, and the dynamic nitty-gritties are pointed out, e.g. the highly circumstantial success of Fiat Panda.Biased Opinion: In order to make a strong case for Design-Driven Innovation (DDI), the author has to antagonize the whole discipline of User-Centered Design (UCD). UCD is described as something similar to asking the users what they want,One of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti also includes a useful section on how executUntil now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanin... [PDF.qr68] Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Rating: 4.78 (678 Votes)
You easily download any file type for your device.Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean | Roberto Verganti. A good, fresh read, highly recommended.
