(Free read ebook) New Dimensions in Investor Relations: Competing for Capital in the 21st Century
• Bruce W. Marcus, Sherwood Lee Wallace •
#2887149 in eBooks 2008-05-02 2008-05-02File Name: B000W0QX54
3 of 4 people found the following review helpful. A waste of money for anyone with basic marketing skillsBy TrurlNIRI (the investor relations professional body) positions it as the bible of IR, so I thought it worth a shot. Not so.I used to be a PR person. The book started turning me off the minute it said that PR people can't become IR people - that there's no way even a very able PR person can become a competent IR person. Because IR is far too complicated, apparently. In case I missed itFrom the PublisherProvides marketing plans and step-by-step examples that communications professionals can adapt to their needs. Shows professionals how to attract the capital they need from the global pool of sources in an increasingly competitive marketplace. This book contains everything corporaThe acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effec... [PDF.pd72] New Dimensions in Investor Relations: Competing for Capital in the 21st Century Rating: 3.66 (491 Votes)
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You can specify the type of files you want, for your gadget.New Dimensions in Investor Relations: Competing for Capital in the 21st Century | Bruce W. Marcus, Sherwood Lee Wallace. I really enjoyed this book and have already told so many people about it!
