#3095927 in eBooks 2007-06-07 2007-06-07File Name: B00AC288JG
1 of 1 people found the following review helpful. Excellent and inspiring reference for public relationsBy John ScottThis is an excellent reference and college textbook on public relations. It provides pretty much everything one needs for successfully implementing various approaches in public relations, memorable stories and characters of history, techniques and theory. One interesting and memorable point here is how some public relations moguls have used controversy as a successful public relaI particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it. With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations.Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communicati... [PDF.wm06] Public Relations Rating: 4.77 (736 Votes)
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