[Online library] Corporate Community Relations: The Principle of the Neighbor of Choice
❀ Edmund M. Burke ❀
#1751195 in eBooks 1999-02-28 1999-02-28File Name: B000WNL0N6
0 of 0 people found the following review helpful. Five StarsBy William MillsSome great ideas on how to get involved in the community and the importance of doing so for corporations.0 of 0 people found the following review helpful. ExcellentBy Rojas PaolaEven though it was written almost 10 years ago, this book really teached me enough to set the foundations of our company's CSR efforts.I highly recommend it.2 of 2 people found the following review helpful. Great tool for PR professionalsBy A Cu"Burke, director of Boston College's Center for Corporate Community Relations, provides an insightful analysis of the contribution businessess make to community well-being....Corporate social responsibility is a significant issue in today's business environment, and thus this book is a timely andBurke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and ... [PDF.mf23] Corporate Community Relations: The Principle of the Neighbor of Choice Rating: 4.70 (410 Votes)
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You can specify the type of files you want, for your device.Corporate Community Relations: The Principle of the Neighbor of Choice | Edmund M. Burke. I was recommended this book by a dear friend of mine.
