#2881544 in eBooks 2007-06-01 2007-06-01File Name: B00872FSP0
2 of 3 people found the following review helpful. A must for today's and tomorrow's marketplace!By Marion E. GoldThe concept of a business linking with a charity is not new. But it is critical in today's economy, and not just for companies with big budgets. Freelancer writers and other self-employed folks also have opportunities for increased visibility by lending their skills to local charities, or local chapters of national charities. I first reviewed this book in 2001, but I recently re-read"Sue Adkins... has defined Cause Related Marketing in the UK. She has built the business case for Cause Related Marketing for the benefit of both business and the wider community and has in fact been the leading campaigner in establishing Cause Related Marketing as a legitimate part of the marketiCause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'C... [PDF.qg85] Cause Related Marketing Rating: 3.72 (411 Votes)
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You easily download any file type for your device.Cause Related Marketing | Sue Adkins. I was recommended this book by a dear friend of mine.
