[Online library] Business Gamification For Dummies
• Kris Duggan, Kate Shoup •
#897622 in eBooks 2013-01-24 2013-01-24File Name: B00B6E0XYW
0 of 0 people found the following review helpful. I bought it to serve as a crash course to ...By CustomerI bought it to serve as a crash course to learn how gamification can apply to business, and it served its purpose.0 of 0 people found the following review helpful. Five StarsBy CustomerThe new way to do business.0 of 0 people found the following review helpful. Four StarsBy Gregory FERNANDEZExcellent coverage of the topic. Not enough Social repercussions addressed in the material.From the Back CoverLearn to: Build a successful gamification program Entice and retain customers Drive employee behavior within your organization Want to use gamification concepts in business? Game on! Interested in improving customer loyalty, engagement, and retention? This expert guide to businThe easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamification For Dummies explains how you can appl... [PDF.wp85] Business Gamification For Dummies Rating: 4.67 (790 Votes)
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