[Read ebook] The Psychology of Influence: Theory, research and practice






#842238 in eBooks 2016-10-04 2016-10-04File Name: B01LYQEC48

About the AuthorJoop van der Pligt was a Professor in Social Psychology at the University of Amsterdam. His research interests pertained to attitudes, perceived risk and affect in relation to decision making. He died in 2015, when this book was almost complete. Michael Vliek is Assistant ProfessorWhether itrsquo;s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and int...


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