(Mobile ebook) The Referral Engine: Teaching Your Business to Market Itself






#274828 in eBooks 2010-05-13 2010-05-13File Name: B003NX75HM

2 of 2 people found the following review helpful. Pays for itself about 1000xBy Josh SteimleThe best book I've read on how to get referrals from existing customers. I run a digital marketing agency and after reading this I bought a copy for each of my account managers and we've seen them bringing a lot more value to clients and to my agency as a result.0 of 0 people found the following review helpful. Practical advice and real-world examplesBy Steve VigusI heard about this book on The MarketingFrom Publishers WeeklyAs lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do veThe small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers ...


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