(Library ebook) Customer-Centric Marketing: A Pragmatic Framework (MIT Press)
❀ R. Ravi, Baohong Sun ❀
#965249 in eBooks 2016-03-11 2016-03-11File Name: B01DG1508Q
0 of 0 people found the following review helpful. Four StarsBy Danielle DeanGreat product and great service!The current practice in customer centricity focuses on having customer-level behavioral data and using those data to construct customer lifetime values from which allocation decisions can be made through segmentation. In this book, the authors go beyond current practice in marketing decision makinThe revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single cam... [PDF.oc03] Customer-Centric Marketing: A Pragmatic Framework (MIT Press) Rating: 3.70 (791 Votes)
Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun epub Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun pdf download Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun audiobook Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun review Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun summary Customer-Centric Marketing: A Pragmatic R. Ravi, Baohong Sun Free
You easily download any file type for your gadget.Customer-Centric Marketing: A Pragmatic Framework (MIT Press) | R. Ravi, Baohong Sun. I really enjoyed this book and have already told so many people about it!
