(Mobile library) Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight
• Claire Brooks •
#1041702 in eBooks 2016-08-03 2016-08-03File Name: B01JAS0JZS
1 of 1 people found the following review helpful. Great book for understanding marketing on a deeper level...By Kindle CustomerFrom my review on Small Biz Trends:"The best part of Marketing With Strategic Empathy is the recognition that there is a deeper insight into the marketing process. The influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be recognized. That is a hard thing for many marketers to understand, especially in thiAbout the AuthorClaire Brooks is Founder and President of ModelPeople Inc., a global consumer research branding company offering insights and strategic solutions to a wide range of international clients.We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing W... [PDF.ni20] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Rating: 3.79 (637 Votes)
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You easily download any file type for your gadget.Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight | Claire Brooks. I was recommended this book by a dear friend of mine.
