#3039336 in eBooks 2016-01-22 2016-01-22File Name: B01AYMA9NG
About the AuthorStavros Papakonstantinidis is an assistant professor at the American University of Middle East in Kuwait and professional trainer and CIM certified tutor of digital marketing. He received his doctorate in social sciences at the University of Leicester, UK, his MSc in communicationsIn todayrsquo;s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are rapidly moving between channels and platforms, which is why marketers are finding it so difficult to implement an integrated marketing strategy. Todayrsquo;s consumers can check into a store with the use of a geolocation service (Fours... [PDF.fw79] R U #SoLoMo Ready?: Consumers and Brands in the Digital Era Rating: 3.59 (417 Votes)
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