[PDF.53jv] Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter..*Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
♥ Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny ♥
#2278636 in eBooks 2004-01-21 2004-01-21File Name: B001QCYDVS
3 of 3 people found the following review helpful. growing revenue with price and brandBy Andrew EverettWinning the Profit Game reveals the key to success: pricing, integrated with brand management, cost management, and product development. Whatever the goal - such as market penetration, customer retention, or increasing margins - "the strategy should be reflected in the price."Branding is a central topic in the book. "A pricing strategy cannot exist without a detailed brand strategy." Just howFrom the Back CoverIn the endless quest to boost your bottom line, you've done it all: re-engineering, downsizing, new purchasing strategies, TQM, CRM, automation, new sales channels and technologies. Problem is, everyone else has done it, too. And while these once-innovative techniques may still bHow to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growin... [PDF.ym34] Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding Rating: 4.87 (604 Votes)
Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny epub Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny pdf Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny audiobook Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny review Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny summary Winning the Profit Game: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny textbooks
You can specify the type of files you want, for your device.Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding | Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny. I really enjoyed this book and have already told so many people about it!
