(Read ebook) Global Marketing






#689778 in eBooks 2016-07-12 2016-07-12File Name: B01H3UKO00

From the Back Cover"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the lsquo;Internet of Everythingrsquo;, which revolutionizes the whole marketing discipline.nbsp;Svend Hollensennbsp;has captured all the latest trends very well with the"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the lsquo;Internet of Everythingrsquo;, which revolutionizes the whole marketing discipline.nbsp;Svend Hollensennbsp;has captured all the latest trends very well with the new cases innbsp;his seventh edition of Global Marketing."Philip Kotler, S. C. Johnson Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern Universitynbsp;In this era of i...


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