[Pdf free] Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story






#245672 in eBooks 2011-03-01 2011-03-01File Name: B003F3PK9K

2 of 2 people found the following review helpful. A comprehensive introduction to the power of storytellingBy J. P. ReynoldsI was skeptical going into this read as I presumed that it was going to be a glossy, fluff piece of writing about the importance of storytelling. The reviews, though, were convincing and since I coach business professionals in how to tell a story, I decided at least to take a look at the first chapter. I was immediately hooked!This is both an entertaining and illuminativ.com Guest er: Tony Hsieh Tony Hsieh is the author of the New York Times bestseller Delivering Happiness and CEO of Zappos.com, Inc. In less than 10 years, Zappos has grown from no sales in 1999 to over a billion dollars in gross merchandise sales annually. Our philosophy is to takeToday everyone ndash; whether they know it or not ndash; is in the emotional transportation business.nbsp; More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.nbsp; Simply put, if you canrsquo;t tell it, you canrsquo;t sell it. nbsp;And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.nbsp; But only recently has it become clear t...


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