(Download pdf ebook) Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
• Robbin Phillips, Greg Cordell, Geno Church, Spike Jones •
#490673 in eBooks 2010-08-05 2010-08-05File Name: B003Z0CQUY
9 of 9 people found the following review helpful. 10 Elements for Ignitng Powerful 'word-of-mouth' Movements...By Yanik SilverI'm not sure where I stumbled onto Brains on Fire blog - but I'm glad I found it. Brains on Fire has some really awesome stuff when it comes to creating movements for your customers, advocates and zealots. I've marked up my copy with action points to take to several of my businesses ranging from publishing to adventure travel. They've done a superb job of breaking down tFrom the Inside FlapAre you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them? Yet even as they resist "marketing," youDevelop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable ste... [PDF.cn45] Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Rating: 4.75 (735 Votes)
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