(Download free pdf) The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)
▲ Dilip Soman ▲
#777761 in eBooks 2015-08-07 2015-08-05File Name: B013KO6BY6
1 of 1 people found the following review helpful. A lot of productBy DarrenIngram_dot_comIt might sound strange but far too many companies fail to pay sufficient attention to the final stage of what can bring them income ndash; the closing ldquo;salerdquo; process. Companies stress and obsess about developing a new product and service (as they should) and consider how to attract customers but then things often fizzle out.This book might act as both a wake-up call and as inspiration; pushing youldquo;The Last Mile is an engaging, sophisticated, and practical overview of how behavioral science can be applied to business, retail, and government. It skillfully weaves together findings from Somanrsquo;s own considerable and inventive research, with the punchy teaching style of an experienceMost organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial ldquo;last milerdquo; where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last m... [PDF.sd06] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) Rating: 3.80 (620 Votes)
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You easily download any file type for your gadget.The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) | Dilip Soman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
