[Read now] Different: Escaping the Competitive Herd
• Youngme Moon •
#160086 in eBooks 2010-03-31 2010-04-06File Name: B0036S4CNE
2 of 2 people found the following review helpful. Light on practical application but an interesting look at brands that stand out and how they stand outBy curtismchaleYoungme explores what makes brand boring and what makes them inspirational in this book about breaking away from your competition. She highlights 3 brand types that achieve this called:1. Reverse brands- like when Google put out a homepage devoid of the million things AOL and Yahoo! had2. Breakaway brands- when Sony branded AIBO nWhy trying to be the best hellip; competing like crazy hellip; makes you mediocreEvery few years a bookmdash;through a combination of the authorrsquo;s unique voice, storytelling ability, wit, and insightmdash;simply breaks the mold. Bill Brysonrsquo;s A Walk in the Woods is one example. Richard Feynmanrsquo;s ldquo;Surely Yoursquo;re Joking, Mr. Feynman!rdquo; is another.nbsp;Now comes Youngme Moonrsquo;s Different, a book for ldquo;people who donrsquo;t read business books.rdquo; Actually, it... [PDF.jk21] Different: Escaping the Competitive Herd Rating: 4.91 (543 Votes)
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You easily download any file type for your device.Different: Escaping the Competitive Herd | Youngme Moon. Which are the reasons I like to read books. Great story by a great author.
