(Read ebook) Journalism and PR: News Media and Public Relations in the Digital Age (Reuters Challenges)
☆ John Lloyd, Laura Toogood ☆
#1510427 in eBooks 2014-11-18 2014-11-18File Name: B00S71AGBM
Journalists often flinch from an inconvenient truth: that without the PR industry their publications and bulletins would be poorer. Lloyd and Toogood offer a timely and perceptivr analysis of the fast-changing media market in which both journalists and PRs are having to learn new tricks. Stefan StPublic relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and ndash; often ndash; mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players n... [PDF.jh76] Journalism and PR: News Media and Public Relations in the Digital Age (Reuters Challenges) Rating: 3.78 (531 Votes)
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