[DOWNLOAD] Managing Corporate Social Responsibility: A Communication Approach
♥ W. Timothy Coombs, Sherry J. Holladay ♥
#1016087 in eBooks 2011-09-07 2011-09-07File Name: B008FRAVEA
0 of 0 people found the following review helpful. Good BOOKBy AnumatiGood Book, very essential information and guidance on practices of Managing Corporate Social Responsibility. Had to read it to write my thesis.0 of 0 people found the following review helpful. good textbookBy May Hauer-Simmondsmay hauer simmonds said: great book! very good approach about pr and social corporate communications. it gives you a god idea of how you can make good things happen.0 of 0 people found the following revildquo;This will become a seminal text that can be used at both undergraduate and graduate levels. It is well-written, incorporates U.S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication.rdquo; - Derina R. Holtzhausen, Oklahoma StManaging Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluatin... [PDF.yt83] Managing Corporate Social Responsibility: A Communication Approach Rating: 3.56 (562 Votes)
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