[Ebook pdf] Charismatic Capitalism: Direct Selling Organizations in America






#1239274 in eBooks 2014-12-10 2014-12-10File Name: B00R4FQDK0

0 of 0 people found the following review helpful. An insightful, critical books for everyone who is interested in direct sellingBy raymond這是我看過最客觀中立,兼具廣度與深度,結合社會與經濟邏輯的一本好書。身為IDEO上海的研究者,他激發了我對於下!時代網路經濟的反思。 an amazing book without any doubt; one of the best book I have ever read in terms of channel management. Raymond from IDEO Shanghai12 of 12 people found the following revFrom Library JournalMary Kay, Tupperware, and other direct selling organizations offer an alternative work approach, and have grown despite their apparent defiance of organizational and workplace trends. This, Biggart proposes, has implications for traditional firms. Instead of bureaucratized envirTupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmeticsmdash;theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.The first full-scale study of this in...


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