#859572 in eBooks 1978-10-10 1978-10-10File Name: B0077BON08
0 of 0 people found the following review helpful. worse yet, the ads shown are from the original ...By CustomerJudith is clearly very knowledgeable. I was desperately looking for books that helped me understand what advertising is doing to us, and how. I thought this book would help but it absolutely did not. It wanders off into a lot of esoteric philosophy, and, worse yet, the ads shown are from the original publication date, 1979!...and they are in black and white but she describes them aJudith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology necessary, it is ideology whic... [PDF.jr27] Decoding Advertisements Rating: 4.75 (492 Votes)
You can specify the type of files you want, for your device.Decoding Advertisements | Judith Williamson. I was recommended this book by a dear friend of mine.
