(Mobile book) Sport Consumer Behaviour: Marketing Strategies
☆ Daniel C. Funk, Kostas Alexandris, Heath McDonald ☆
#691005 in eBooks 2016-07-18 2016-07-18File Name: B01IHQ2Q1Y
About the AuthorDaniel C. Funk is a Professor and Washburn Senior Research Fellow in the Department of Sport and Recreation Management within the School of Sport, Tourism and Hospitality Management at Temple University, USA. His research examines sport consumer experience through the investigationAll successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the worldrsquo;s leading sports marketing academics, it covers a wide range of areas including:social media and digit... [PDF.ea06] Sport Consumer Behaviour: Marketing Strategies Rating: 3.70 (626 Votes)
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