[Free download] Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
• Paul Newman, A.E. Hotchner •
#1330054 in eBooks 2003-11-04 2003-11-04File Name: B000FBJEQ0
1 of 1 people found the following review helpful. What a VisionaryBy BootsSo glad Paul Newman decided to make salad dressing and popcorn and spaghetti sauce. So glad he decided to donate the profits from his very successful company to set up camps for terminally ill children. So glad he didn't write a business plan but went with his instincts to achieve his goal. And so glad he did it with his good friend, AE Hotchner. This is a very inspiring book, and Paul explains why it was so difficult toFrom Publishers WeeklyOne of the most unusual philanthropic enterprises of the 20th century almost never happened: Newman's Own was the name intended for a restaurant the movie star wanted to open near his home in Westport, Conn. But the idea never went anywhere, freeing up Newman to start a busineldquo;There are three rules for running a business; fortunately, we donrsquo;t know any of them.rdquo;In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paulrsquo;s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. ... [PDF.jc01] Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple Rating: 4.97 (608 Votes)
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You can specify the type of files you want, for your gadget.Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple | Paul Newman, A.E. Hotchner. I really enjoyed this book and have already told so many people about it!
