[Online library] Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value






#894763 in eBooks 2011-10-17 2011-10-17File Name: B005NASJ3C

3 of 3 people found the following review helpful. Clear and ConciseBy Dick SobelValue Based Pricing provides an excellent opportunity to learn, evaluate and implement VBP with minimum risk and then move to more sophistication as needed going forward. By writing in a clear and concise fashion and including case histories, you have opened up the opportunity for many companies to significantly improve their businesses and profitability.Your emphasis on the selling distribution channel is spot on.About the AuthorHarry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporatiA Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay moremdash;which is good news for you and your business. Even in todayrsquo;s global marketmdash;with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offeringsmdash;you can outsell and outperform...


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You can specify the type of files you want, for your gadget.Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value   |  Harry Macdivitt, Mike Wilkinson. I really enjoyed this book and have already told so many people about it!

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