[Read ebook] Understanding Business






#46227 in eBooks 2015-01-09 2015-01-09File Name: B00VF63F00

1 of 1 people found the following review helpful. I really like this bookBy CustomerI really like this book. I am currently taking a straighter-line course and this is the required textbook. This book has a lot of great information for business students. I learned a lot about different types businesses so far from this book. It is very engaging and relate-able to students that may not have any experience in business. After reading a few chapters I immediately started coming up with different iAbout the AuthorBill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.Jim McHugh isUnderstanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student PerformanceAtilde;cent;acirc;sbquo;not;acirc;euro;Understanding Business puts students at the center. ItAtilde;cent;acirc;sbquo;not;acirc;bdquo;cent;s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through ConnectAtilde;sbquo;Acirc;...


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