(Free download) Nail 'Em!: Confronting High-Profile Attacks on Celebrities Businesses
• Eric Dezenhall •
#701142 in eBooks 2003-02-01 1999-04-30File Name: B002IBZMJI
1 of 2 people found the following review helpful. Simple TruthsBy Bruce VarnerI am familiar with the work of Eric Dezenhall and his firm. He is a respected talent in his business of crisis management, and this book is a must-read. Dezenhall tells the truth that most are afraid to tell: America has become a fertile breeding ground for extorting greenmailers and frivolous litigation. In this no-nonsense book, Mr. Dezenhall lays out concepts of the "Victim Culture", tactics used by extorters, t"This should be required reading for those interested in the media and anyone who has any doubts as to the truthfulness of what the media is shoveling." -- Bully Magazine, April 11, 2000From the Publisher"This is a well-written, powerful, and important book. . . .While Dezenhall concentrates on in"We're gonna nail 'em!"That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. From Pepsi and ValuJet to Michael Ovitz and Kathy Lee Gifford, businesses and celebrities today are finding themselves the front-line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled... [PDF.ot57] Nail 'Em!: Confronting High-Profile Attacks on Celebrities Businesses Rating: 4.97 (717 Votes)
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