(Mobile library) Architecting Experience:A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities with Big Data and Analytics)
♥ Scot R Wheeler ♥
#1279104 in eBooks 2015-12-16 2016-01-20File Name: B01AUJJHA4
0 of 0 people found the following review helpful. Great Source For Digital Marketing InfoBy mondo_mikeArchitecting Experience lays out a clear roadmap for digital marketers to follow to ensure theyrsquo;re putting their customers at the center of their marketing, and using data effectively to deliver experiences to those customers that make them most likely to convert as desired. The author provides a useful approach with a template and process for developing a playbook which integrates strategFrom the Inside FlapIn a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevancIn a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital... [PDF.gb80] Architecting Experience:A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities with Big Data and Analytics) Rating: 3.62 (576 Votes)
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