(Read and download) Counterfeiting and Piracy: A Comprehensive Literature Review (SpringerBriefs in Business)
☆ Ludovica Cesareo ☆
#3008193 in eBooks 2015-11-06 2015-11-06File Name: B017ORZNJE
About the AuthorLudovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year of the program she was a visiting schThis book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980ndash;2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.nbsp;Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been ... [PDF.xs87] Counterfeiting and Piracy: A Comprehensive Literature Review (SpringerBriefs in Business) Rating: 4.64 (479 Votes)
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