(Read ebook) But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink






#1118316 in eBooks 2009-03-11 2009-10-06File Name: B001VA1PIY

2 of 2 people found the following review helpful. Peek behind amazing products and people "as seen on TV"By Mr. MuumiWho would have guessed that the products sold in the late morning hours on shady cable networks are annually over $300 billion business? The cheesy slicers, ab exercise devices you can buy only dialing the toll-free number in next 15 minutes have more to them than what you will see in the wee hours when they are being promoted.After finishing the book I was left with two thoughtsFrom Publishers WeeklyIn this lively exposeacute;, journalist Stern dissects the direct-response marketing business (which includes both infomercials and home shopping networks), a $300 billion industry, larger than the film, music and video game industries combined. There's guilty-pleasure revelatWhether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought onemdash;and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial ...


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You easily download any file type for your device.But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink   |  Remy Stern. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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