[Download ebook] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
☆ Ardath Albee ☆
#374578 in eBooks 2015-01-06 2015-01-06File Name: B00S9WG7O4
1 of 1 people found the following review helpful. Excellent strategies for marketing relevanceBy Anne JanzerAll the research tells us that strategy is essential to content marketing success. Yet many marketing organizations struggle to figure out strategies. In this book, Ardath Albee offers essential guidance for creating a content strategy, particularly for complex sales cycles. From creating personas to replace campaigns with continuous storytelling, the book is filled with expert advice tha"Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility "Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital markPushing out content in the digital world is no longer enoughhellip; the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. Digital Relevance provides the techniques and advice marketers need to match content to context and respond to constantly shifting markets.... [PDF.mj61] Digital Relevance: Developing Marketing Content and Strategies that Drive Results Rating: 4.93 (721 Votes)
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You easily download any file type for your device.Digital Relevance: Developing Marketing Content and Strategies that Drive Results | Ardath Albee. Which are the reasons I like to read books. Great story by a great author.
