[Read and download] It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
✿ Koen Pauwels ✿
#257745 in eBooks 2014-03-26 2014-02-26File Name: B00HSUWKY4
0 of 0 people found the following review helpful. A Small Investment That Will Pay OffBy Cannon Gray LLC"It's Not The Size Of The Data - It's How You Use It" by Professor Koen Pauwels plugs a gap between chatter about data and dashboards on the one hand and business reality on the other. Written in clear, everyday prose managers anywhere will readily understand, this book lays out concretely what dashboards are for, what they should include, how to build them and how to use them. Rather thanldquo;Pauwels takes the reader into the world of big data and marketing dashboardshellip;.illustrates in an easy understandable manner how any company can improve performances using marketing dashboardshellip;rdquo; --Christian Reiners blog "hellip;provides a wealth of information abouBrand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with... [PDF.rd37] It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards Rating: 3.96 (583 Votes)
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You can specify the type of files you want, for your gadget.It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards | Koen Pauwels. Just read it with an open mind because none of us really know.
